TOYOTA Super Bowl Campaign

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SHORT DOCUMENTARY: TO BE A DAD (EXTENDED CUT)

How do you become a good father? Is it something you learn from your parents, or a choice you make on your own?
We partnered with director Lauren Greenfield and talked with a cross-section of great dads to find out for ourselves.
In this piece we show that while you can't choose the dad you have, you can choose the dad you'll be.

 

SNL Parody featuring Dakota Johnson

I'm not sure what's cooler, making a Super Bowl spot or having it parodied on SNL with over 2.6 million views. 

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