TOYOTA Winter Olympic Games
It was one hell of a year. Toyota wanted to rebrand themselves from "a car company” to "a mobility company” and they wanted to do it on the biggest stage on Earth,
the Olympics. We helped concept and create this massive effort including TV spots, print, OOH and online films. Then we took a long nap.
We kicked things off with a Super Bowl spot that ran on the first time slot of the big game.
Michel Gondry directed this spot that ran on the day of the Snowboard Cross finals.